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March 28, 2005
Motorola handsets get hijacked by MTV International
| M3 Music Summit, Miami, FL – March 23, 2005 - Motorola, Inc. (NYSE: MOT), and MTV International are digitally invading the latest Motorola handsets. HIJACKED by MTV brings a brilliantly rebellious mobile experience that rewrites the rules of ringtones, alerts, screensavers, SMS/MMS templates and wallpapers to Motorola's latest youth focused handsets. More than just new content, each Motorola handset in this limited-edition series has a truly unique interface and functionality that has been jointly developed by Motorola and MTV, specifically for the mobile-fuelled MTV generation. The first truly youth focused handset application with the needs, aspirations and desires of young people taken into account, Motorola handsets HIJACKED by MTV, pull no punches. Updates on existing content and cutting-edge capabilities include:
The HIJACKED by MTV concept is the brainchild of Cristian Jofre, Senior Vice President, Creative Director, MTV Networks International, evolving the handset as we know it into a new world of mobile mystery and entertainment. Motorola handsets HIJACKED by MTV will be available in Europe, the Middle East, Latin America/Brazil and Asia-Pacific. |
Posted by geekblue at March 28, 2005 10:39 AM
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